In this blog, I’ll teach you about hashtags. I will explain what they are, and how to use them to better your company’s social media.
When you use a hashtag “#”, it turns the phrase into a sharable link and allows you to follow that specific topic. Hashtags are very simple to use and can increase engagement by 16%. Using hashtags will allow your audience to find and engage with you easier. It also gives you the ability to tap into trends relative to your business.
Creating a specific hashtag for your company allows your audience to directly hold a conversation with your company about a specific product or service. This allows you to be a part of the conversation around your brand.
HOW TO USE HASHTAGS AND HOW MANY TO USE?
Everyone seems to believe that there is a need to use 100,000 hashtags and I don’t understand why. Too many hashtags is bad practice and leads to less engagement. Statistically posts with 10 or more hashtags get approximately 68% less engagement then posts with 1-2 hashtags.
Using hashtags in your posts can help your audience find and communicate with your company much easier. Hashtags help your company stand out among the millions of other companies on social media. I strongly suggest using them, but be careful and remember that using 1-2 hashtags is more efficient then 10 or more.
