It’s time to “Show Your Brand Some Love”! This Valentine’s Day, utilize all your marketing assets by combining them to create a well developed and consistent brand. We want to help, so we’ve put together a little “love manual” to help you #ShowYourBrandSomeLove. Take these tips, be original, find your niche and sculpt your brand into what it could be with just a little love!
Social Media
When you love someone, you’ve got to show it! Show your audience who you are, trust us, they want to know you. Research has shown that Facebook posts with photos get a 39% higher interaction rate. So:
- Post a simple ‘Thank You’ or ‘ We Love You’ graphic on their wall to show you value your relationship with them.
- A simple periodic update to your cover photo using your logo and photos of your employees gives your clients a face to associate with your name. It will make them feel more connected to you. (And it certainly sparks more engagement!)
Graphic Design
Love at first sight, because an immediate connection is a must! In today’s digital world we see an average of 250 images per day and don’t notice half of them even though our eyes scrolled right across them.
- Researching your audience prior to designing gives you the key to their hearts. You now understand and have a good feel of what it will take to spark some interest with your audience, and leave a memorable impression.
The right message paired with fitting graphics can tug on the emotions of the consumer, initiating a desire or interest while holding their attention long enough for them to stop and look, watch, or listen. Kicking off what could be a long-term relationship between your consumers and your brand.
Email Marketing
You’re in a relationship with your clients, and you should treat it with care.
Stay in touch with a monthly email. It’s not too late to send an email to your customers on, or before, February 14th. You can include:
- Specials
- New products or services
- Or even just a special message to let them know your value their relationship!
SEO
You absolutely MUST show you’re website some attention. Just like a relationship, attention to detail is key!
If you ignore your honey, don’t give them much attention, and set them on the back burner until you can scrounge up 15 minutes on a Tuesday night at midnight…they won’t be to open to what you’ve got to say.
SEO works the same way. Think of it like this, Google is your honey and fresh content keeps you out of the dog house.
- You need to continuously optimize because needs change; last month’s content may not meet this month’s needs. Keywords evolve, what may help you rank now, may not be the best term to use next month.
So talk sweet to your honey and optimize your website.
Website Design
Simple, simple, simple, no one likes a complicated relationship. When people visit your site they should know within the first 5 seconds who you are, what you do, and a general feel for your brand. You don’t want your visitors to have to dig through your site to get where they’re trying to go. Try:
- Using visual cues
- Having a simple navigation
- And making sure you can access any page on your website from the home page.
When someone visits your website for the first time, it’s sort of like a first date. Did you make a good first impression? Was it awkward or hard to judge?
