Some of the topics covered here include:
- Where each data aggregator gets its information from and supplies information to
- The web of information between aggregators
- How to get your correct information up to the aggregators
- How Google My Business plays a part
- Checking your MOZ score
Links mentioned in this video:
Week 3 we talked about citations. A citation is simply a reference to a business that includes at least the name of the business and its address.
Some of the topics covered here include:
- What is a citation?
- What type of information a citation may contain
- Why citations are important
- Why citations are even more important to companies who don’t have a website
Week 4 we talked about reputation management. Reputation management is the practice of attempting to shape public perception of an organization by influencing online information about that entity.
Some of the topics covered here include:
- What is ORM (online reputation management)?
- Common practices in ORM
- ORM as it pertains to local seo
- Review strategy
- Positive reviews vs negative reviews
- Tools to get reviews
- Ways to ask for reviews
Links mentioned in this video:
